Sportina Case Study – Pronos | Digital transformation & solutions for retail and e-commerce

Case study:

Forecasting, Allocation & Replenishment

Customer:

Sportina Group

Alpe-Adria apparel retailer: Sportina Group operates in 11 countries having 340 stores. Product portfolio consist of 100 brands across every proce segment from Casual up to Luxury. Chain continuous omni-channel journey on multibrand shops (XYZ & Sportina Concepts), mono-brand (Burberry, SuperDry, Esprit, Bata and many more), eCom, franchise and wholesale channels.

Challenges:

Diversified operations demanded centralized and consolidated processes.
Necessity of transparent operations and clear reponsibility of different management roles.
From brand focus towards omni-channel customer orientation.
One consistent buying strategy for each store concept.
Adaption of latest retail standards for medium and big companies.

“Out of multiple European vendors we decided to go for Pronos due to their business experience, price-quality factory and agility to deliver. That was a good choice as the projects were on time and budget achieving all given objectives. That is the reason we decided to embark next developments with them as well.”

Miha Rozman
Head of Controlling, Board Proxy

Benefits:

Working capital optimization.
Decrease of Markdowns and increase of Gross Margin.
Improve process efficiency / productivity.
Increase of stock rotation and decrease of transfer cost (implementing initial and replenishment orders split).
Full stock availability throughout all channels (B&M, e-comm, console sales, wholesale).