Case study:

Category Management & Store Clustering



SMYK is the leading, Polish, iconic children’s brand with high brand awareness. Smyk’s commercial network operates 181 own stores, including 161 in Poland, 10 in Romania and 10 in Ukraine. SMYK offers the widest range of children’s clothing and footwear, toys, baby accessories and other products for children aged 0–14. One of the chain’s strengths is the availability of all products that children want and need in one place, “All for Kids”. Own-brand products and brands of other manufacturers are sold in Poland through the Smyk Group’s online e-commerce platform and mobile app, which combined with the store network provides an integrated omni-channel outlet, together with the “click & collect” service offering convenient free delivery at Smyk Group stores. Another sales channel is the franchise chain (stores of franchise partners), including a total of 170 stores in 16 countries.

"Pronos is great company to work alongside, as they understand precisely how the fashion business operates. I worked with their team to review our end to end processes and make recommendations for the future. Rather than simply accepting what we wanted, they deep dived into our processes and proposed out of box solutions that we had not considered. They challenged us and allowed us to look for bespoke solutions relevant to our business. I was really impressed with their precise and quick understanding of our business and the fact they take a sensible commercial approach to the big wins. All the team communicated well and despite the challenges of working through a global pandemic, we achieved our goals effectively. I am looking forward to working again with Pawel and his team again soon. "

Jean Brixey
Head of Merchandising


„To Be Merchandise Model Definition” was a business consulting project, which key goal was to craft ultimate shape and possible direction of change of following business processes for Fashion division within:

  • Merchandise Financial Planning
  • Design & Development
  • Buying & Sourcing
  • Category Management & Assortment Planning
  • Store Grading
  • Space Planning
  • Pricing
  • Forecasting
  • Pricing: Promo & Clearance

Contact us

Pronos Sp. z o.o.
ul. Powstańców Śląskich 9, MidPoint71 (8. piętro)
53-332 Wrocław

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