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Price management
Prices, promotions and markdowns decided on data
Markdown recommendations with depth and timing, price ladders by lifecycle, promotion planning with uplift and ROI, and supplier back-margin planning. Your team decides, the system does the digging.
| Style 4471, sneakers | -30% | week 27 |
| Style 5120, sandals | -40% | week 27 |
| Style 3308, boots | hold | ST 72% |
| Budget impact | within plan | -1.2 pp |
Rules: lifecycle, minimum 30% and maximum 50% reduction, sell-through targets, price ladder.
Three levers, one margin
Regular price, promotion and clearance all draw on the same margin. We plan them together and connect them to the financial plan, so every decision shows its effect on the budget.
Which, how deep, when
Recommended products, depth and timing of markdowns, with ROI and budget impact before you commit.
Plan, forecast, learn
Campaign and event calendars, promo forecasts with baseline, uplift and cannibalisation, and a post-campaign card with ROI.
Supplier bonuses under control
Plan and reconcile supplier bonuses against thresholds, and simulate re-buys or cancellations to reach them.
Markdown optimisation
From digging in data to deciding
Before: slow movers found by manual analysis, expert knowledge in a few heads and no link to the budget. After: automatic sales reporting, recommended products and markdown depth, ROI and budget impact, and what-if simulation for every scenario.
- Price elasticity and seasonality estimated per product group
- Business rules: lifecycle phase, minimum and maximum reduction, sell-through targets
- Price ladders by lifecycle; value-based ladders often work better than fixed 30, 50 and 70% steps
- Integration with the merchandise financial plan and markdown budget
- Semi-automated price management that frees the team to focus on decisions
Markdown engine in 20 weeks
Clearance optimisation for CCC, later extended as automated markdowns for Half Price.
What drives sales
Sales split into baseline, seasonality curve, price effect and promotion effect, so each lever can be planned on its own.
Promotion planning
Every campaign with a forecast and a result
- Campaign and event calendars shared by buying, marketing and stores
- Promo forecast: baseline, uplift, cannibalisation and halo, supplier funding
- What-if scenarios for mechanics, depth and media mix
- Stock for the promotion planned in allocation and replenishment
- Promotion card after the campaign: uplift, margin, ROI and lessons learned
Back-margin planning
Supplier bonuses you can plan
- Bonus scheme repository: regular, logistics, marketing, sales and markdown bonuses
- Year-to-date reconciliation that gives the basis for the bonus invoice
- Future-to-date plan driven by forecast and open-to-buy
- What-if: what to re-buy or cancel to reach the next threshold
- Plan versions and access by supplier and category
Lean approach in 14 weeks: 2 weeks of pre-analysis, 4 weeks of proof of concept, 8 weeks of implementation. Delivered for Smyk.