Product Lifecycle

Agility and response time to changing market needs are key factors impacting the competitive advantage within the apparel/footwear industry. Emerging fashion trends, changing seasonality of collections, and stronger competition have substantial influence on the fluctuation in assortment’s demand. With long time-to-market, dispersed design and buying process, coupled with resource and time-consuming communication with Vendors and extensive delivery-times, companies struggle to effectively manage and optimize the execution of their full lifecycle. This, combined with exponentially growing volume of product data implies that mistakes made 9 months ahead of collection introduction, are really hard to be spotted and fixed at later stages. This could be the key reason why companies should invest in a “single source of truth” for all of collection data, a hub for collaboration and idea sharing both internally and externally.


  • Lack of digital collection visualization in one place
  • Several methods and systems to manage stages of product design & development, which is time consuming and last too long
  • E-mail communication with Suppliers with no history, standards and automation
  • Extensive time-to-market process
  • Dispersed buying process that leads to similar product offerings purchased within one collection
See our solution


2 - 5%

Improvement in Design&Buy throughput

by 20%

Reduced leadtimes and collection calendar

1 - 3%

Decrease in costs


  • Faster time-to-market:
    • Reduced number of samples
    • Faster prototypes/concepts to stay ahead of the design curve
    • Coherent outline on the entire assortment, blocks of assortment as well as specific departments and group of products
    • Transformation of market launch from inspiration to assortment development and purchase

  • Streamline processes:
    • Collaboration with Suppliers (RFI, RFP, digital sample, order and delivery)
    • Digital Milestone Meetings
    • Omni-channel support (Retail, eCom, Franchise, Wholesale)

Contact us

Pronos Sp. z o.o.
ul. Przyjaźni 6/U5
53-030 Wrocław

    We’d be delighted to discuss your needs and goals, and determine how we could add value to your business.

    Just fill out the form, and we’ll get back to you as soon as possible.